Why agency of EFFECTIVE advertising?

The most important criterion of quality of an advertising message (advertising campaign) for us is its efficiency.

Efficiency is the ability of the advertisement to solve the problems which it was to solve.

All the activity of an enterprise concerns the concept of "advertisement". For your potential client “advertisement” is everything: what your secretary says when she lifts a phone handset, a newspaper module, a radio or TV commercial, a colour of the walls in your office, what your colleague says to friends about his or her job, a signboard on a facade and even the mood of your accountant.

The basic characteristic of an advertising campaign - the purpose of an advertising campaign (it is not always limited by the increase in popularity or in sales level of a firm only). Every advertising campaign is a chain of interconnected(strategically proved) tactical decisions (i.e. advertisements) solving certain tactical problems which in their turn work on achievement of the purpose of the advertising campaign at each stage.